Is it possible to buy B2C prospect databases?

This is an important question when purchasing a B2C database for commercial prospecting.

It's possible to buy a B2C prospect database, but there's one condition: you have to be careful about who sells you the prospect database.

In B2C, you can't prospect without prior consent (Opt-in). This means that if someone has sent you a database, you don't have the right to prospect the people in that database.

After all, these people don't know you. BUT there is one exception!

If these people have given their consent via a checkbox that gives permission for personal information to be sent to partners or third parties, there's no problem.

The person who sold you the database must therefore have obtained the prior consent of all the prospects contained in the database, and must be able to prove it.

It must also commit to GDPR compliance and demonstrate that its data sources are GDPR.

When you do database acquisition, you need to make sure that whoever sold you the database is GDPR compliantand that the source of the database is GDPR compliant.