Cookie headband

Haven't you already seen the same ads in relation to searches you'd done a few days before? 

Cookies are small text files that are stored on our devices after they have been sent to us. 

It should be pointed out that such a practice disturbs dozens, if not hundreds, of Internet users on a daily basis. It's a practice that deals directly with data considered confidential by their owners. 

To better understand what a Cookie Banner is, Dipeeo 's Cookie Policy is available for download on the left.

On this subject, the CNIL (National Commission for Information Technology and Civil Liberties) has set up, as part of its support for professionals in GDPR compliance, an article to help professionals make their websites compliant.

What is a cookie banner?

The main purpose of a Cookie Banner is to summarize a website's Cookie Policy.

The Cookie Banner is designed to inform visitors to a site about the different categories of cookies present on the site they are visiting, and to give them the freedom to deactivate them. 

Bandeau cookie : What are the different types of trackers?

The CNIL (National Commission for Information Technology and Civil Liberties) distinguishes two types of tracker:

Tracers that are exempt from consent

Tracers expressly requested by the user. Tracers that are "strictly " necessary to provide a communication service or that enable and facilitate communication by electronic means. 

These trackers, as you have already understood, do not require user consent under any circumstances, but must, of course, comply with the principles of the GDPR. 

What's more, you can still inform users that they have the choice of blocking them, in whatever way their browser settings allow.

Tracers requiring prior consent

This type of tracker, on the other hand, can only be deposited following user consent . These are cookies that require the display of personalized advertising (as already mentioned in the introduction) or so-called "social network sharing functionalities".

What a cookie banner means for data protection

✅ Internet users on the web are tracked on a daily basis by service publishers, social networks, advertising agencies and others. They try to analyze their behavior and habits, with a view to offering them personalized advertising that will naturally have a positive impact on them. 

This is known as " tracking", and is achieved by means of various purely technical tools known as " tracers", of which cookies are one. 

Obtaining valid consent on a cookie banner

Cookie banner: Informing users

It goes without saying that to obtain someone's consent to anything, you'd have to inform them in advance. 

In this case, your users need to be informed of all the purposes behind placing a tracker on your website. Information that users must, of course, have at the very moment they make their choice. 

Example cookie banner: Clarify your request

When a user continues to browse your website without responding to your request for consent, this is by no means a "yes". In fact, according to the CNIL (National Commission for Information Technology and Civil Liberties)), silence on the part of Internet users is considered to be a refusal. The CNIL recommends that you avoid practices that are difficult to understand, such as buttons that serve no purpose or scrollbars. 

Cookie banner: Request specific consent for each Purpose

Independence and specificity are two decisive factors in obtaining consent. Indeed, it is recommended to set up checkboxes according to users' choices, based on the purposes. 

It's also possible to add buttons that allow each visitor to give their overall consent. We're talking about "accept all" or "refuse all" buttons, for example. 

Example of a cookie banner: Giving the user the possibility to reconsider his decision

And yes, you must allow the user to withdraw consent at any time. There are several ways of doing this: a link at the bottom of the page(click on the button at the bottom). 

How can I technically have a GDPR cookie banner?

The CNIL (National Commission for Information Technology and Civil Liberties) had published on its official website a sample banner, which you will find below. This banner will ensure 100% valid consent from site visitors. This example is based on the recommendations of the French data protection regulator. 

Please note that other methods can be used to obtain user consent, provided they comply with current legislation on obtaining consent. 

Example of a GDPR cookie banner: Axeptio

Axeptio is the most widely used consent platform for setting up cookie banners in France. Its main advantage is that it's free up to 200 unique users per month. It enables site users to give - or withhold - their consent to the collection and processing of personal data. It is the most widely used consent platform in France for its simplicity and the choice it offers to modify all content, i.e. title, subtitle and message.