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B2B Lead Generation: GDPR Rules GDPR Risk-Free Success
About us
Sales prospecting raises numerous regulatory and operational questions. Cold emailing, LinkedIn scraping, purchasing databases, automated outreach, tracking pixels…These practices are used on a daily basis by thousands of sales and marketing teams. However, the legal framework governing them—the GDPR Article L.34-5 of the French Consumer Code —is rarely explained clearly.
This presentation material was designed to go beyond a simple webinar recording and provide you with practical, actionable information. In particular, it offers you:
- A comprehensive summary of the webinar and the rules governing GDPR B2B lead generation: quickly understand the legal framework, the obligations at each stage of the data lifecycle within your processes, and what you’re actually allowed to do.
- Real-world examples and actual cases of penalties imposed by CNIL (National Commission for Information Technology and Civil Liberties): find out what has been most frequently penalized in recent years, why, and how to avoid making the same mistakes in your day-to-day operations.
- The essentials for legally conducting lead generation right now: required legal documents, operational processes to implement, and best practices for each lead generation channel.
Whether you’re sending cold emails, doing LinkedIn outreach, making cold calls, or using data enrichment tools, this guide is an essential resource for gaining a deep understanding of the applicable rules and implementing them effectively within your organization.
With this guide, you’ll have a clear, structured framework that allows you to prospect more freely, confidently answer any questions from prospects or client turn compliance into a true business ally.
This guide is designed for executives, marketing managers, sales teams, and growth teams who want to prospect effectively while complying with GDPR. Download it and share it directly with your teams.
What you will discover in this medium :
An Overview of the Legal Framework and Best Practices for B2B Lead Generation
The GDPR CPCE L.34-5 explained simply, your obligations at every stage of the data lifecycle, and the most common practices put under the microscope: scraping, purchasing databases, automated data enrichment, mass outreach, and tracking pixels.
The essential kit for compliant and effective B2B lead generation
The mandatory legal documents and operational processes you need to implement to conduct legal prospecting right away: privacy policy, data processing register, opt-out management, and data subject rights management. A comprehensive kit that your sales and marketing teams can put to use immediately.
Further information
This presentation provides a structured and concise overview of the rules governing B2B lead generation under GDPR. But to fully grasp their implications and understand how to apply them to your own specific situations, nothing beats watching the full webinar recording.
In this replay, Raphaël Buchard walks you through, step by step, how to structure your lead generation efforts to comply with GDPR. He also answers questions live from participants about real-world scenarios you likely face on a daily basis: the tools used, specific practices, and borderline cases.
With the support materials and on-demand recordings, you have everything you need to expand your customer base more effectively and without legal risk.
Download the resource
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