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B2B Lead Generation & GDPR Cold Emails, Web Scraping, Purchased Databases—What’s Actually Compliant
About us
Sales prospecting is the engine of your company’s growth. But with regulatory changes, increasingly demanding prospects, and pressure to deliver results, navigating the legal framework for GDPR B2B prospecting has become a major challenge.
Cold emailing, LinkedIn scraping, purchasing databases, automated outreach, tracking pixels…These practices are used on a daily basis by thousands of sales and marketing teams. Yet the legal framework governing them is rarely explained clearly.
In light of this, two scenarios often emerge: teams that exercise excessive caution and end up missing out on perfectly legal business opportunities, or companies that push the boundaries of compliance without fully understanding the risks involved.
In both cases, the problem is the same: no one has a clear answer on what is actually permitted when it comes to GDPR B2B prospecting.
This webinar is designed to help you avoid these two extremes by providing concrete guidelines and real-world examples. In just one hour, you’ll walk away with a clear understanding of the applicable regulations, a thorough review of best practices, and—as a bonus— a basic toolkit to start prospecting legally right away.
🎙 Hosted by Raphaël Buchard, e.g specialised data law and co-founder and CEO of Dipeeo, an external DPO registered with the CNIL (National Commission for Information Technology and Civil Liberties).
👉 Watch the replay to learn how to prospect more effectively and without legal risk.
What you will discover in this medium :
The regulatory framework for exploration
The two laws governing commercial solicitation: GDPR Article L.34-5 of the French Consumer Code, and why they don’t say the same thing.
What You're Allowed to Do in B2B Prospecting
In B2B, almost anything goes, as long as you follow a few best practices. Here are the guidelines you need to follow to legally reach out to prospects via email, phone, LinkedIn, and text message...
B2B Lead Generation Practices Under the Microscope
Web scraping, purchasing databases, automated data enrichment, mass outreach, tracking pixels—what’s compliant, and how to use them effectively to achieve results.
Why is compliant lead generation a business advantage?
Understand the rules so you can prospect more freely, answer prospects’ questions with confidence, and turn compliance into a selling point.
The essentials for legal prospecting
The legal documents and operational processes you need to implement to ensure compliance immediately.
Overview of Dipeeo's Support Services
Find out how Dipeeo can provide practical support for your compliance efforts and turn compliance into a real driver of your growth.
Further information
Would you like to learn more about the topics covered in this webinar and receive the full presentation materials to share with your teams?
Get our detailed presentation guide, designed to give you everything you need to start prospecting in compliance with regulations right away. In it, you’ll find:
- All the concrete examples and real-life cases discussed during the webinar
- The essentials for legal prospecting: ready-to-use legal documents and operational procedures
- Official resources for further reading: CNIL (National Commission for Information Technology and Civil Liberties) deliberations, reference documents, recommendations by channel, and prospecting tools.
Access this exclusive resource—in addition to the replay—by filling out the form on our dedicated page.
Download the resource
Already 500 compliant companies
When human expertise meets technological power for your GDPR compliance.
Unique support from a dedicated GDPR expert combined with the power of a powerful, intuitive SaaS platform for simplified compliance.
A GDPR legal expert
as a new colleague
At Dipeeo, our GDPR experts - specialized lawyers and former in-house counsel - take care of your compliance from A to Z.
A dedicated legal expert
An outsourced DPO registered with the CNIL (National Commission for Information Technology and Civil Liberties))
Unlimited, tailor-made advice
Cutting-edge expertise
No more stress, no more wasted time, we manage everything for you.
A single tool to manage your compliance
Access an innovative, intuitive tool that centralizes all essential information and facilitates the compliance process.
